At a time when climate change is a key talking point, businesses and consumers alike have a responsibility to take action on this global issue. While the main share of the responsibility lies with the bigger manufacturing companies, businesses of all shapes and sizes can play their part in reducing their carbon footprint. The transition to commercial renewable energy is now considered a necessity in addressing the effects of climate change.
Businesses that invest in commercial renewable energy practices can benefit both financially and socially. In fact, environmental responsibility is one of the four core dimensions of Corporate Social Responsibility, which is becoming more important to consumers when choosing a product or service.
Commercial renewable energy is a growing sector in Ireland, with businesses taking steps to become more energy-efficient and sustainable. By adopting renewable energy practices, small and medium-sized enterprises (SMEs) can not only boost their reputation but also attract more customers and experience growth in sales.
In this article, we explore the ways that adopting commercial renewable energy practices can enhance the reputation of your business.
Investing in commercial renewable energy practices is a great way to showcase a business’s commitment to operating in a more sustainable way, which will be welcome news to consumers.
According to a survey conducted by Accenture, 92% of Irish consumers feel that businesses should do more to help consumers be more eco-friendly. By exhibiting their commitment to sustainability, businesses can attract more customers who are equally concerned about the environment and are willing to choose a business that is taking steps to address climate change.
It can be difficult for businesses to stand out from their competitors, so it’s important that customers have trust in the business they have chosen to purchase a product or service from. The increased stability and reliability of renewable energy sources such as solar energy means that customers can trust your business to be consistent in the quality of service.
Additionally, changing your energy source to a renewable one shows that you care about the future of the planet, your customers and the generations to come. This dedication goes a long way in demonstrating loyalty to your customers, which will result in them remaining loyal to you and your business in return.
Consumers, particularly younger generations of consumers, are certainly more aware of the importance of choosing brands and businesses that adopt sustainable practices. Nowadays we are more informed on the environmental impact of producing consumer goods, so this increased enlightenment affects our purchasing choices.
Furthermore, with a multitude of online platforms such as social media and Google My Business at our fingertips, consumers feel empowered to share feedback on a business, service or product. So when a business demonstrates its commitment to reducing its carbon footprint by using renewable energy sources, customers are more encouraged to spread the word. This can do wonders in boosting the reputation and credibility of a business, as well as enticing new customers.
Investing in commercial renewable energy practices is not just good for the environment, it’s also good for growing your business. Making the switch to a renewable energy source such as solar power can enhance your reputation as a business that cares about the future of our planet.
If you’re ready to explore renewable energy options for your business, then look no further than Alternative Energy Ireland. As a trusted provider of commercial solar PV panels, we have helped businesses of all sizes move forward into a greener, sustainable future. Our experienced team can provide your business with a tailor-made solution to meet your unique energy needs.
Contact us today to learn more about how we can help your business benefit from choosing commercial renewable energy practices, and be sure to also take a look at our blog for all the latest news and updates in solar energy for businesses across Ireland.